Actually...
We're all about
you!
All of our team members have personally gone through relocation process themselves and understand the needs and challenges of the families upon making the move.

Noa Friedman
CEO
Noa has been residing in the Silicon Valley from 2012.
Highly involved in the Israeli community’s social and cultural life.
Before arriving to the US, Noa was an Investment Department Manager at Leumi Bank, one of the largest banks in Israel, and was a certified Investment Advisor, licensed by the Israeli Securities Authority.
Noa holds MBA from the College of Management, Israel.
Aya Shmueli Levkovitz
Founder
Aya has been residing in the Silicon Valley from 2007. Founded Ogen Relocation in 2011.
Has worked at the Israeli Consulate in San Francisco as the Israeli House Director, where she was responsible for the overall cultural and social activities offered to Israelis in the states of California and Washington.
In this framework she was exposed to the Jewish and Israeli communities, the local education system and the relevant governmental systems that operate within this scope.
Before relocating to the US, Aya was the Director of Customer Liaison and Customer Service at the telecommunication company 013 Barak and Strategic Projects Manager at the placement company Jobinfo.
Aya holds a Master Degree in Human Resources Management from the Tel-Aviv University, Israel.
Liat Shapira
Relocation Expert, South Bay, Peninsula
In 2014, we received a relocation offer that stirred mixed emotions, uncertainty, and excitement, a unique family experience. With two young children, we embraced the journey, aware of the challenges and opportunities it would bring. Now, I use my personal and professional experience to support families through this profound process of starting. My guidance fosters emotional space while providing clarity and structure, helping establish a true sense of belonging and security in a new home.
Shani Droval
Relocation Expert, South Bay
We relocated in 2021 with our three young children through my husband’s job. Despite having a comfortable life back home, we chose to start over in a new and unfamiliar place.
It wasn’t easy; those first months were an emotional mix of excitement and uncertainty. Having someone to guide us made all the difference.
Today, I’m happy to pass on my experience, support your family, and help you settle in smoothly in a way that feels right for you.
Ella Barak
Relocation Expert, South Bay-Peninsula, Licensed Real Estate Salesperson
Acted as a Board Member of WIZO, Women’s International Zionist Organization, on her first years in the Bay Area.
Before arriving to the US Ella served in various positions in startup companies – Office Manager, Sales Operation Manager, Account Manager, and Personal Assistant to CEO. Prior to that Ella was a Leading Editor at one of Israel’s largest internet news website.
Ella holds a Bachelor's Degree in Communications, Cum Laude, from the Open University, Israel.
Efrat Shoresh
Relocation Expert, San Francisco
Efrat has been residing in San Francisco from 2014. Joined Ogen in 2016.
Before arriving to the US, Efrat worked as a Life Coach and a Business Coach. Prior to that Efrat was a Head Producer for leading Israeli channels.
Efrat holds a Bachelor's Degree in Arts and Theatre Directing from Tel Aviv University, Teaching Credentials and Professional Certificate in Life and Business Coaching from Tut Coach Institute, Israel.








